Media is defined as the modes through which people receive information and entertainment. Major means of media are television, radio, newspapers and internet etc. Media is a general term used for collective communication tools. It is regarded as the fourth pillar of a state.
Perhaps this is the reason that it is given prime importance by the governments world over. Back in history, the Roman Empire published Acta Diurna ("Daily Acts") or government bulletins) around 59 BC on the orders of julius Caesar. The information helped the Emperor in smooth functioning of the government.
The role of media has multiplied manifolds in the present times.This is the age of communication. Media is playing a important role in our society. Media is an important tool to set the agenda and shape the public opinion. Media has become a necessity like food and clothing. Our opinions, lives and manners of living are greatly influenced by media.
The basic purpose of media is to inform the masses regarding latest news, happenings, gossip etc. Media caters to education, entertainment, advertisement and integration of society. Society is influenced by media in a number of ways. Media acts as a medium of social change. Perhaps the prime most motive of media is to inform the general public. It keeps the society abreast with the latest updates.
Media acts as a watch dog of democracy. The talk shows focus on current hot issues. Highly educated individuals conduct talkshows. They invite professionals of the topic. Such programmes are highly informative. They help to form opinions and bring changes at social, national and international fronts. Another significant contribution of media is that it has shortened distances and made the world a global village. Media has been influential in eliminating communication gap.
Unfortunately, unnecessary intervention of media in certain issues is a matter of concern. Certain channels look for crispy and hot issues at the cost of national, social and religious ideology. Sometimes, unnecessarily unimportant and non issues are highlighted. In this way, a lot of important political, economic and sociological issues are neglected. It is expected that media acts with responsibility and sincerity.
Social media is the latest genre of media. It is related to computer. Social media stands for websites and applications that enable its users to create, share or exchange content or to participate in social networking.
Internet plays a key role in the field of media. Now private, public and social life is greatly dependent on internet. Even the education system relies on internet Teachers can contact the whole class by sending a single e-mail. Social media has entered in the information sector with a big bang. Internet, Twitter, Facebook etc have opened new vistas on a broad scale. It has unleashed the human potentials and revolutionized access to information. Media has changed people's lives.
Media plays a crucial role in times of crises and natural disasters. In earthquakes and floods, people receive aid due to the positive input of media. Mobile phone footages show the devastation to rest of the world. As a result, relief operations are speedified. In such cases, people can contact their missing relatives through various media sources. Another important role of media is that it is the driver of economic growth. It provides opportunity to manufacturers to present their product.
In brief, we can say that media is a tool which should be used with responsibility by us. Organisations and journalists must be accountable for their performance. There should be clear operational boundaries where everyone should abide by a clear code of ethics. Whereas, media personnel should have a free access to information. There should be proper security for the iournalists. As a whole, media has become an essential element in modern life. In days to come, its role will expand with the expansion of technology.
Perhaps this is the reason that it is given prime importance by the governments world over. Back in history, the Roman Empire published Acta Diurna ("Daily Acts") or government bulletins) around 59 BC on the orders of julius Caesar. The information helped the Emperor in smooth functioning of the government.
The basic purpose of media is to inform the masses regarding latest news, happenings, gossip etc. Media caters to education, entertainment, advertisement and integration of society. Society is influenced by media in a number of ways. Media acts as a medium of social change. Perhaps the prime most motive of media is to inform the general public. It keeps the society abreast with the latest updates.
Media acts as a watch dog of democracy. The talk shows focus on current hot issues. Highly educated individuals conduct talkshows. They invite professionals of the topic. Such programmes are highly informative. They help to form opinions and bring changes at social, national and international fronts. Another significant contribution of media is that it has shortened distances and made the world a global village. Media has been influential in eliminating communication gap.
Unfortunately, unnecessary intervention of media in certain issues is a matter of concern. Certain channels look for crispy and hot issues at the cost of national, social and religious ideology. Sometimes, unnecessarily unimportant and non issues are highlighted. In this way, a lot of important political, economic and sociological issues are neglected. It is expected that media acts with responsibility and sincerity.
Internet plays a key role in the field of media. Now private, public and social life is greatly dependent on internet. Even the education system relies on internet Teachers can contact the whole class by sending a single e-mail. Social media has entered in the information sector with a big bang. Internet, Twitter, Facebook etc have opened new vistas on a broad scale. It has unleashed the human potentials and revolutionized access to information. Media has changed people's lives.
Media plays a crucial role in times of crises and natural disasters. In earthquakes and floods, people receive aid due to the positive input of media. Mobile phone footages show the devastation to rest of the world. As a result, relief operations are speedified. In such cases, people can contact their missing relatives through various media sources. Another important role of media is that it is the driver of economic growth. It provides opportunity to manufacturers to present their product.
In brief, we can say that media is a tool which should be used with responsibility by us. Organisations and journalists must be accountable for their performance. There should be clear operational boundaries where everyone should abide by a clear code of ethics. Whereas, media personnel should have a free access to information. There should be proper security for the iournalists. As a whole, media has become an essential element in modern life. In days to come, its role will expand with the expansion of technology.